Legal
Privacy Policy
Last updated: 19 September 2026
Golden Four Jewellery Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit goldenfourjewellery.co.uk, contact us, request a price for gold or silver, enquire about jewellery, watches, repairs or custom work, or communicate with us through WhatsApp, telephone or email.
1. Who We Are
This website is operated by:
Golden Four Jewellery Ltd
Company number: 15274540
Registered office:
19 Park Road
Lytham St. Annes
England
FY8 1PW
Registered in England & Wales
Telephone / WhatsApp: +44 7713 632300
Email: goldenfourjewllery@gmail.com
For the purposes of UK data protection law, Golden Four Jewellery Ltd is the controller of the personal information described in this policy.
2. Information We May Collect
The information we collect depends on how you interact with us.
When you contact us, we may receive information such as your name, telephone number, email address, WhatsApp details and the contents of your messages.
If your enquiry relates to jewellery, watches, gold, silver, repairs, valuations or custom work, we may also receive information about the item, including its weight, metal, carat or purity, condition, photographs, videos and any other details you choose to provide.
If you later buy from us, sell an item to us, commission work or arrange a repair in person, we may collect additional information where reasonably necessary to complete that transaction or comply with legal, accounting or regulatory requirements.
When you visit our website, limited technical information may also be processed, such as your IP address, browser type, device information and information needed to operate and secure the website.
The website does not currently provide an online checkout and we do not collect payment card information through the website.
3. Gold and Silver Quote Tool
Our website allows you to enter information about gold or silver that you may wish to sell, including the type of metal, carat or purity and weight.
When you select “Get a Price on WhatsApp”, the website prepares a WhatsApp message containing the information you entered.
You can review the message before deciding whether to send it.
Entering information into the quote tool does not by itself create a transaction or binding offer.
Once you send the WhatsApp message, we receive the information contained in that message together with information made available through your WhatsApp account.
Any price or indication we subsequently provide may be subject to physical inspection, testing, confirmation of weight and purity, condition, stones and any other relevant characteristics of the item.
4. WhatsApp
Our website provides links allowing you to contact Golden Four Jewellery through WhatsApp.
If you contact us through WhatsApp, we may receive your telephone number, WhatsApp profile information, messages and any photographs, videos or other information you choose to send.
WhatsApp is a third-party service and processes information under its own terms and privacy policies.
You are not required to use WhatsApp. You may also contact us by telephone or email.
5. Photographs and Videos You Send Us
You may choose to send photographs or videos of jewellery, watches, gold, silver or other items to help us understand your enquiry.
We will use those images for purposes connected with your enquiry, quotation, valuation or requested service.
We will not use photographs or videos you privately send us for advertising or promotional purposes without an appropriate basis to do so, such as your permission.
6. How We Use Your Information
We may use personal information to respond to enquiries, provide quotations, discuss buying or selling jewellery, watches, gold or silver, arrange repairs, discuss custom jewellery, provide customer service and communicate with you about an existing enquiry or transaction.
We may also use information to maintain appropriate business records, operate and secure our website, prevent fraud or misuse, comply with legal and regulatory obligations and establish, exercise or defend legal claims.
We do not sell personal information to third parties.
7. Our Lawful Bases
Under UK data protection law, we must have a lawful basis for processing personal information.
Where you ask us for a quotation, repair, commission or other service, processing may be necessary to take steps at your request before entering into a contract or to perform a contract with you.
We may rely on our legitimate interests where necessary to respond to enquiries, provide customer service, operate our business, maintain appropriate records, protect our website and prevent fraud, provided those interests are not overridden by your rights.
We may process information where necessary to comply with a legal obligation.
Where consent is required, we will ask for it. If we rely on consent, you may withdraw that consent at any time.
8. Marketing
Making an enquiry or requesting a quotation does not automatically mean that you have agreed to receive unrelated marketing communications.
If we send electronic marketing where consent is required, we will obtain the appropriate permission first.
You can ask us to stop sending direct marketing at any time.
9. Google Maps and Directions
Our website may use Google Maps or links to Google services to help visitors find Golden Four Jewellery.
When an embedded Google service is loaded or used, Google may receive information such as your IP address, device information and information about your interaction with the service.
Google processes this information under its own privacy terms.
10. Cookies
Our website may use cookies and similar technologies required for the site to operate properly and securely.
Third-party services used by the website may also use cookies or similar technologies.
Further information is available in our Cookie Policy.
Where consent is legally required for a non-essential cookie or similar technology, it should not be activated until the appropriate consent has been obtained.
11. Who We May Share Information With
Where reasonably necessary, information may be processed by organisations that help us operate our business, such as website hosting and technical service providers, email providers, communications providers and professional advisers.
Information may also be processed by WhatsApp when you contact us through WhatsApp and by Google when you use Google Maps or related Google services.
If a transaction takes place away from the website, relevant information may also be processed by banking, payment, accounting or bookkeeping providers.
We may disclose information to regulators, law-enforcement authorities, courts or other organisations where we are legally required to do so or where reasonably necessary to protect our legal rights.
We do not sell customer information to unrelated third parties for their own marketing purposes.
12. International Transfers
Some technology providers we use may process information outside the United Kingdom.
Where Golden Four Jewellery is responsible for transferring personal information internationally, we will take appropriate steps where required to ensure that the transfer complies with applicable UK data protection law.
Third-party services such as WhatsApp and Google may also process information internationally under their own privacy arrangements.
13. How Long We Keep Information
We only keep personal information for as long as reasonably necessary for the purpose for which it was collected and to satisfy applicable legal, accounting and regulatory requirements.
Routine enquiries and quotation conversations may generally be retained for up to 24 months after our last meaningful contact with you, unless there is a reason to retain them for longer or delete them sooner.
Records relating to completed purchases, sales, repairs, commissions or other transactions may be retained for the period required for tax, accounting and legal purposes.
Information relevant to a dispute, suspected fraud or legal claim may be retained for longer where reasonably necessary.
14. Security
We take reasonable technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration and disclosure.
No internet, email or messaging service can be guaranteed to be completely secure, so please avoid sending unnecessary sensitive information through WhatsApp or email.
15. Automated Decision-Making
We do not use the website to make solely automated decisions about individuals that produce legal or similarly significant effects.
The gold and silver quote tool does not automatically determine a final purchase price or create a binding offer.
16. Your Data Protection Rights
Depending on the circumstances, you may have rights under UK data protection law to request access to personal information we hold about you, correct inaccurate information, request deletion of information, restrict certain processing, object to certain processing and request transfer of certain information.
Where processing is based on consent, you may withdraw your consent.
You have the right to object to direct marketing at any time.
These rights do not apply in exactly the same way in every situation, and we may sometimes be legally entitled or required to retain particular information.
To exercise a data protection right, contact:
We may need to verify your identity before completing certain requests.
17. Complaints
If you have concerns about how we handle your personal information, please contact us first at:
You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator responsible for data protection.
Further information is available at ico.org.uk.
18. Third-Party Websites
Our website may contain links to websites or services operated by other organisations, including WhatsApp and Google.
We are not responsible for how third-party websites handle your information.
We recommend reviewing the privacy information provided by any third-party service you choose to use.
19. Children's Privacy
Our website and services are not specifically directed at children.
We do not knowingly use the website to collect children's personal information for marketing purposes.
20. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, business practices or legal requirements.
The latest version will be available on this page and will show the date it was last updated.
21. Contact Us
For questions about this Privacy Policy or how we use your personal information, contact:
Golden Four Jewellery Ltd
Company number: 15274540
Registered office:
19 Park Road
Lytham St. Annes
England
FY8 1PW
Registered in England & Wales
Telephone / WhatsApp: +44 7713 632300
Email: goldenfourjewllery@gmail.com